Privacy Policy and Terms of Use

This Privacy Policy was last modified on April 8, 2024.


Privacy Policy, Terms & Conditions of This Website

These Terms of Use (or “Terms”) are entered into between you and Brandon Ruland, including any current and/or future affiliate entitles (collectively, “Brandon Ruland,” “we,” “us,” or similar terms) and constitute a legally binding agreement between you and Brandon Ruland. “You,” “your,” and similar terms refer to you, the individual visiting this website, any person or entity on whose behalf you are using or visiting this website, as well as any person or entity that has rights through you. “Website,” “site” or similar terms means this website, with a home page located at, and all subordinate pages.

The information on this website, including texts, graphics, images, or other material, is for informational purposes only and may not be appropriate or applicable for your individual circumstances. This website does not provide medical, professional, or licensed advice.

Your reliance on any information on this website is solely at your own risk. Brandon Ruland makes no representation or warranty, express or implied, and assumes no responsibility or legal liability for the accuracy, completeness, timeliness, or quality of any information on this website. We reserve the right to withdraw or amend this website, and material we provide on the website, at our sole discretion without notice.

Privacy Policy

Please be assured that all verbal and written information exchanged with Brandon Ruland is totally confidential. The following privacy policy relates to online data only.

We are committed to protecting and safeguarding your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act of 1998). This policy sets out how we will treat your personal information.

What Information Do We Collect Online?

We may collect, store, and use the following kinds of personal data:

  • Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views)
  • Information that you provide to us for the purpose of registering with us
  • Information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters
  • Any other information that you choose to send to us

When Do We Collect Information?

We collect information from you when you fill out a form or enter information on our site, including when you leave a comment.

How Do We Use Your Information?

We may use the information we collect from you when you sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To send periodic emails regarding events, products, and services.
  • To follow up with you after correspondence (i.e., comments or email inquiries).


A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to enable our website to recognize you when you make subsequent visits to this website.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Most browsers allow you to reject all cookies, while some browsers allow you to reject just third-party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.


We may disclose information about you to any of our employees, officers, agents, suppliers, or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

  • To the extent that we are required to do so by law
  • In connection with any legal proceedings or prospective legal proceedings
  • To establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.

Security of your personal data

We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Policy Amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

Your Rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee.

You may instruct us not to process your personal data for marketing purposes by email at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)

Third-party Websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.


Contact Us

You Can Change Your Personal Information

If you are on our email list …
We use AWeber to host our email list. If you wish to update your personal information and preferences, you can click on the “Change Subscriber Options” link. You can also unsubscribe at the bottom of any email by clicking “Unsubscribe”

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 15 years old.

Third parties, including ad networks or plug-ins may collect PII from children under 15.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In Order To Be In Line With Fair Information Practices We Will Take The Following Responsive Action, Should A Data Breach Occur:

We will notify the users via in-site notification within seven business days.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

Note: Your email address is only collected when you fill out a form or leave a comment on this website. Cookies are sometimes used by this site’s web host and plugins that run on this website, including but not limited to Google Analytics. You can disable cookies in your browser settings to prevent this type of tracking.

To Be In Accordance With CAN-SPAM, We Agree To The Following:

  • Not use false or misleading subjects or email addresses
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If At Any Time You Would Like To Unsubscribe From Receiving Future Emails, You Can

Follow the instructions at the bottom of each email (Manage Preferences | Unsubscribe), and we will promptly remove you from ALL correspondence.


As a pool technician based in the USA, we are committed to protecting the privacy and confidentiality of our clients’ personal information. While the General Data Protection Regulation (GDPR) is a European Union regulation, we recognize its significance in setting a global standard for data protection.

Although GDPR primarily applies to businesses operating within the EU or processing data of EU residents, we acknowledge the importance of privacy and data protection for all individuals, regardless of their location.

Here’s how we handle your data:

  1. Lawfulness, Fairness, and Transparency: We process your personal data in a lawful, fair, and transparent manner. Any information collected is done so with your consent and for legitimate purposes related to providing executive coaching services.
  2. Purpose Limitation: We only collect and process personal data for specified, explicit, and legitimate purposes. Your data is used solely for the purpose of providing coaching services and related administrative tasks.
  3. Data Minimization: We only collect the minimum amount of personal data necessary to fulfill the purposes for which it is collected. We do not retain your data for longer than is necessary.
  4. Accuracy: We take reasonable steps to ensure that any personal data we process is accurate, complete, and up-to-date. You have the right to request access to, correction of, or deletion of your personal data if it is inaccurate or incomplete.
  5. Security: We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of unauthorized access, disclosure, alteration, or destruction of your personal data.
  6. Your Rights: Under the GDPR and other applicable data protection laws, you have certain rights regarding your personal data, including the right to access, rectify, or erase your data, as well as the right to restrict or object to its processing.
  7. Data Transfers: Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA), including the USA, where data protection laws may be different from those in your country. However, we ensure that appropriate safeguards are in place to protect your data.

By engaging our services, you consent to the processing of your personal data in accordance with this GDPR statement and our Privacy Policy.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Brandon Ruland

CALL or TEXT (516) 429-7450.